Integrated Industrial

Integrated Industrial Website - Built by Joomstore Perth

Mining • Offshore & Marine • Industrial Supply • 200,000-Product Live Catalogue

Integrated Industrial is a Perth-based specialist supplier to the Oil & Gas, Offshore & Marine, Mining and Industrial sectors, operating across Australia and internationally. With access to more than 2,000 active suppliers, they are a single-source procurement solution for safety equipment, hardware, building, plumbing, tools, industrial and general mining consumables.

Their point of difference is simple: unrivalled speed. Detailed quotes on the same day or within 24 hours of enquiry, with delivery to site generally within 24–48 hours.

200,000+ Live Products
2,000+ Active Suppliers
Real-Time Inventory Sync
Per-Client Pricing

The Challenge

Integrated Industrial needed far more than a brochure website. With over 200,000 products across dozens of categories, and a client base spanning major mining and offshore operators with individually negotiated pricing agreements, they required a sophisticated B2B platform that could handle enterprise-level complexity while remaining fast and intuitive for procurement teams in the field.

The core challenges were threefold: keeping a massive live catalogue in sync with their internal inventory system without manual intervention, giving each client their own personalised pricing view, and automating the reconciliation of orders the moment they are placed.

Our Solution

200,000-Product Live Catalogue

We built a fully searchable online catalogue of over 200,000 products, connected directly to Integrated Industrial's in-house inventory system. When their team updates stock levels, pricing or product data internally, those changes reflect automatically on the website; no double-handling, no manual uploads, no lag. Buyers always see accurate, real-time information.

XML Punch Out System

At the heart of the platform is a custom XML Punch Out integration: a procurement technology that reconciles orders and inventory instantly the moment an order is submitted through the website. This eliminates the gap between what's ordered online and what's available in the warehouse, removing a critical failure point in high-volume industrial procurement.

Per-Client Pricing Structures

Every Integrated Industrial client logs in to see their own individually negotiated pricing. The platform supports a distinct pricing structure for each account, cementing the commercial agreements between Integrated Industrial and their client base directly into the purchasing workflow. Clients can browse the full catalogue and check out knowing their contracted rates are applied automatically; no manual quoting required for routine orders.

Website Walkthrough

Watch the video below for a full walkthrough of the Integrated Industrial platform, covering the live catalogue, XML Punch Out system, per-client pricing and the overall user experience.

Results & Impact

Integrated Industrial now operates a procurement platform that punches well above its weight; the kind of live catalogue and order automation system typically reserved for large enterprise distributors, built for a specialist Perth supplier that competes on speed, relationships and deep sector expertise.

The XML Punch Out system eliminates manual order reconciliation entirely. Per-client pricing locks in commercial agreements at the platform level, reducing the administrative overhead of managing individual accounts while strengthening client loyalty. And with 200,000+ products always reflecting live inventory, buyers can procure with confidence, knowing that what they order is actually available.

Key Outcomes

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